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UnME Jeans: Branding in Web 2.0 - Midterm Exam - ID: 20092039 Name: Bae, Yong-gook Date: Oct. 25, 2009 In general, Foley is in a problem which media plan she goes in a new environment called Web 2.0. Online media development results in new trends in customers' media habit and the new values. Preparation: Read the UnME Jeans: Branding in Web 2.0 case (which can be purchase following the link provided in the course outline). For any terms that you do not understand in the case or in this assignment sheet, please read the related slides and/or search online and get them clear.
We can help you to get it. To place your order or email us at [email protected] if you want to solve the case from below list. Cases List given below of all publishers: IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A) by Christopher A.
Bartlett, Vincent Dessain, Anders Sjoman Best Buy Co., Inc.: Customer-Centricity by Rajiv Lal, Irina Tarsis, Carin-Isabel Knoop Apple Computer, 2006 by David B. Yoffie, Michael Slind Note on Writing Great Marketing Plans by Timothy Calkins CLASS: Five Elements of Corporate Governance to Manage Strategic Risk by Stephen A. Drew, Patricia C. Kelley, Terry Kendrick Harley-Davidson: Preparing for the Next Century by Richard L.
Nolan, Suresh Kotha GE’s Growth Strategy: The Immelt Initiative by Christopher A. Bartlett ChoicePoint (A) by Lynn Sharp Paine, Zack Phillips Veridian: Putting a Value on Values by Rakesh Khurana, Joel Podolny, Jaan Elias Toyota Motor Corp.: Launching Prius by Forest Reinhardt, Dennis Yao, Masako Egawa Google and the Government of China: A Case Study in Cross-Cultural Negotiations by Christopher Grogan, Jeanne Brett Pharmacy Service Improvement at CVS (A) by Andrew McAfee Nora-Sakari: A Proposed JV in Malaysia (Revised) by Paul W. Azimah Ainuddin Note on Scenario Planning by David A. Garvin, Lynne C. Levesque Strategic Planning at United Parcel Service by David A.
Garvin, Lynne C. Levesque Massachusetts General Hospital and the Enbrel Royalty by David S. Scharfstein, Darren R.
Smart Motorola in China: Failure of Success? By Ali Farhoomand, Kavita Sethi Bally Total Fitness by John R. Wells, Elizabeth A. Raabe Deal Structure and Deal Terms by Michael J. Roberts, Howard H. Stevenson Leading Change at Simmons (A) by Tiziana Casciaro, Amy C. Edmondson, Stacy McManus, Kate Roloff Leadership Development at Goldman Sachs by Boris Groysberg, Scott A.
Snook, David Lane Infosys (A): Strategic Human Resource Management by Thomas J. Delong, Jaya Tandon, Ganesh Rengaswamy Product Portfolio Planning at Estonia’s Saku Brewery by Michael R. Pearce, Jordan Mitchell Haier: Taking a Chinese Company Global by Tarun Khanna, Ingrid Vargas, Krishna G.
Palepu Volkswagen of America: Managing IT Priorities by Robert D. Austin, Warren Ritchie, Greggory Garrett Virginia Mason Medical Center by Richard Bohmer, Erika M.
Ferlins Principles of Pricing by Robert J. Dolan, John T. Gourville Kingsford Charcoal by Das Narayandas, Alison Berkley Wagonfeld Market Segmentation, Target Market Selection, and Positioning by Miklos Sarvary, Anita Elberse Spyder Active Sports–2004 by Belen Villalonga, Dwight B. Crane Can Bollywood Go Global? By Geoffrey G. Jones, Surachita Mishra, Namrata Arora, Alexis Lefort Coach Knight: The Will to Win by Scott A. Snook, Leslie A.
Perlow, Brian J. Delacey Carnival Cruise Lines by Lynda M.
Applegate, Robert J. Kwortnik, Gabriele Piccoli Gap Inc.
Wells, Elizabeth A. Raabe Samsung Electronics by Jordan Siegel, James Jinho Chang Whole Foods Market, Inc. Wells, Travis Haglock Corey Robinson at Sprint Corporation (B) by Linda A. Hill, Lisa A.
Pode, Anthony J. Mayo Domestic Auto Parts by Robert S. Kaplan L’Oreal and the Globalization of American Beauty by Geoffrey G. Jones, David Kiron, Vincent Dessain, Anders Sjoman Boeing 787: The Dreamliner by Richard L. Nolan, Suresh Kotha Protege Partners: The Capacity Challenge by Randolph B. Cohen, Brian J. Delacey Change at Whirlpool Corp.
(A) by Jan W. Rivkin, Dorothy Leonard, Gary Hamel IBM’s Decade of Transformation: Turnaround to Growth by Lynda M. Applegate, Elizabeth Collins IBM’s Diversity Strategy: Bridging the Workplace and the Marketplace by David A. Thomas, Ayesha Kanji Kodak and the Digital Revolution (A) by Giovanni Gavetti, Rebecca Henderson, Simona Giorgi Marvel Enterprises, Inc. By Anita Elberse Mitchell Family and Mitchells/Richards by Amy C. Edmondson, Corey Hajim, Kelly Mulderry, John A.
Davis Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry by Africa Arino, Frank Reihl, Frank Riehl Enterprise IT at Cisco (2004) by Andrew McAfee, F. Warren McFarlan, Alison Berkley Wagonfeld Hedging Currency Risks at AIFS by Mihir A.
Desai, Anders Sjoman, Vincent Dessain Fate of the Vasa by Alan MacCormack, Richard Mason Parmalat SpA: An Impressive Milking System by Stewart Hamilton, Ivan Moss Samsung: Redefining a Brand by Robin Ritchie, Fan Ye, Christian Kim How Venture Capitalists Evaluate Potential Venture Opportunities by Michael J. Roberts, Lauren Barley HP and Compaq Combined: In Search of Scale and Scope by Robert A. Burgelman, Philip Meza Shouldice Hospital Ltd. (Abridged) by Roger Hallowell, James L. Heskett Trade Restrictions and Hong Kong’s Textiles and Clothing Industry by Ka-Fu Wong, Richard Wong, Andrew Lee Lenovo: Countering the Dell Challenge by Yigang Pan, Kavita Sethi Hamilton Real Estate: Confidential Role Information for the CEO of Estate One (BUYER) by Deepak Malhotra Hamilton Real Estate: Confidential Role Information for the Executive VP of Pearl Investments (SELLER) by Deepak Malhotra Seven-Eleven Japan Co. By Sunil Chopra Capital One Financial Corp.: Setting and Shaping Strategy by Garth Saloner, Victoria Chang Decision Trees by Robin Greenwood, Lucy White Managing Diversity at Spencer Owens & Co.
Ely, Ingrid Vargas Nectar: Making Loyalty Pay by John Deighton Innovation Corrupted: The Rise and Fall of Enron (A) by Malcolm S. Salter Zara: IT for Fast Fashion by Andrew McAfee, Anders Sjoman, Vincent Dessain Procter & Gamble: Global Business Services by Thomas J.
Delong, David L. Ager, Warren Brackin, Alex Cabanas, Phil Shellhammer Business Intelligence Software at SYSCO by Andrew McAfee, Alison Berkley Wagonfeld Cox Communications, Inc. By Jonathan Gibbons, Thomas Eisenmann Birth of the Swatch by Youngme Moon Salem Telephone Co. By William J.
Bruns Jr., Julie H. Hertenstein Accounting Fraud at WorldCom by Robert S. Kaplan, David Kiron Columbia’s Final Mission by Richard Bohmer, Laura R. Feldman, Erika M.
Ferlins, Amy C. Edmondson, Michael A. Roberto 2004 IKEA Invades America by Youngme Moon Jack Smith (A): Career Launch at Toyota by Steven J. Spear, Courtney Purrington Jack Smith (C): Becoming a Toyota Manager (II) by Steven J. Spear Jack Smith (B): Becoming a Toyota Manager (I) by Steven J.
Spear Samsung Electronics Co.: Global Marketing Operations by John A. Quelch, Anna Harrington Hewlett-Packard: Culture in Changing Times by Michael Beer, Rakesh Khurana, James Weber Staffing Wal-Mart Stores, Inc. (A) by Alison Konrad, Ken Mark Delta Air Lines (A): The Low-Cost Carrier Threat by Jan W. Rivkin, Laurent Therivel Timberland and Community Involvement (Abridged Version) by James E. Austin, James Quinn Blue Ocean Strategy: From Theory to Practice by W. Chan Kim, Renee A.
Mauborgne To Trade or Not to Trade: NAFTA and the Prospects of Free Trade in the Americas by Lakshmi Iyer Cisco Systems: Managing the Go-to-Market Evolution by V. Kasturi Rangan Toyota: Service Chain Management by Hau Lee, Barchi Peleg, Seungjin Whang Toyota: Demand Chain Management by Hau Lee, Barchi Peleg, Seungjin Whang Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures by Mihir A.
Desai, Mark F. Veblen Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures by Mihir A. Desai, Mark F.
Veblen Mahindra & Mahindra: Creating Scorpio by Tarun Khanna, Rajiv Lal, Merlina Manocaran Forecasting the Adoption of a New Product by Elie Ofek Arauco (A): Forward Integration or Horizontal Expansion? By Ramon Casadesus – Masanell, Jorge Tarzijan, Jordan Mitchell Globalizing the Cost of Capital and Capital Budgeting at AES by Mihir A. Desai, Doug Schillinger Leadership for Change: Enduring Skills for Change Masters by Rosabeth Moss Kanter Reinventing the Automobile: General Motors’ AUTOnomy Project by Alan MacCormack GE’s Talent Machine: The Making of a CEO by Christopher A. Bartlett, Andrew N.
McLean Moral Reasoning: A Practical Guide for Leaders by Sandra J. Sucher Henry Tam and the MGI Team by Jeffrey T.
Polzer, Ingrid Vargas, Hillary Anger Elfenbein Merrill Lynch: Supernova by Rogelio Oliva, Roger Hallowell, Gabriel Bitran Fire at Mann Gulch by Michael A. Roberto, Erika M. Ferlins Burberry by Youngme Moon Wal-Mart Stores in 2003 by Pankaj Ghemawat, Stephen P. Bradley, Ken Mark Virgin Mobile USA: Pricing for the Very First Time by Gail McGovern Cola Wars in China: The Future Is Here by Niraj Dawar, Nancy Hua Dai Starbucks: Delivering Customer Service by Youngme Moon, John A. Quelch In-N-Out Burger by Youngme Moon, Kerry Herman, Lucy Cummings, Sam Thakarar, Sonali Sampat Dell Computer Corp.: Investment in Malaysia as a Global Strategic Tool by Justin Tan, Michael Young Ice-Fili by Michael G.
Rukstad, Sasha Mattu, Asya Petinova Developing Professionals: The BCG Way (A) by Ashish Nanda, Kelley Morrell Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance by Nancy F. Koehn, Erica Helms, Phillip Mead ZARA: Fast Fashion by Pankaj Ghemawat, Jose Luis Nueno P&G Japan: The SK-II Globalization Project by Christopher A. Bartlett Sustainable Development at Shell (A) by Jane Wei-Skillern Leading Teams by Jeffrey T. Polzer Silvio Napoli at Schindler India (A) by Michael Y.
Yoshino, Christopher A. Bartlett, Perry L. Fagan Army Crew Team by Scott A. Snook, Jeffrey T. Polzer CareGroup by F.
Warren McFarlan, Robert D. Austin Satera Team at Imatron Systems, Inc. (A) by Teresa M. Amabile, Elizabeth A.
Schatzel Southwest Airlines 2002: An Industry Under Siege by James L. Heskett Zipcar: Refining the Business Model by Myra M. Hart, Michael J.
Roberts, Julia D. Reddy’s Laboratories Ltd.: Chasing a Daring Vision by Bala Chakravarthy, Anand Jha Mount Auburn Hospital: Physician Order Entry by Andrew McAfee, Sarah MacGregor, Michael Benari Cargill (A) by Ray A. Goldberg, Jose Miguel Porraz National Economic Accounting: Past, Present, and Future by David A.
Moss, Sarah Brennan Martha McCaskey by Bart J. Van Dissel, Joshua D.
Margolis Calvin Klein, Inc. Warnaco Group, Inc. By Susan Fournier, Jessica Boer Brands and Branding by Douglas B. Holt Mount Everest–1996 by Michael A.
Roberto, Gina M. Carioggia Father’s Love: Novazyme Pharmaceuticals, Inc. By Richard Bohmer, Bradley Campbell Nissan Motor Co. Ltd.–2002 by Michael Y. Yoshino, Masako Egawa Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (A) by David A. Garvin, Michael A.
Roberto Dimensional Fund Advisors–2002 by Randolph B. Cohen X-IT and Kidde (A) by Constance E.
Bagley, David Lane Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft by Marco Iansiti, Alan MacCormack Matching Dell by Jan W. Rivkin, Michael E. Porter Gallo Rice by John A.
Quelch, Nathalie Laidler TiVo by Luc Wathieu, Michael Zoglio Innovation at 3M Corp. (A) by Stefan Thomke, Ashok Nimgade Launching the BMW Z3 Roadster by Susan Fournier, Robert J. Dolan Benihana of Tokyo by W. Earl Sasser Jr., John R. Klug IDEO Product Development by Stefan Thomke Crown Cork & Seal in 1989 by Stephen P. Bradley, Sheila Cavanaugh Ritz-Carlton Hotel Co.
Sucher, Stacy McManus Walt Disney Co.: The Entertainment King by Michael G. Rukstad, David J. Collis, Tyrrell Levine Signode Industries, Inc. (A) by Rowland T. Moriarty Jr., David May, Gordon Swartz Rohm and Haas (A): New Product Marketing Strategy by V. Kasturi Rangan, Susan Lasley Calyx & Corolla by Walter J. Salmon, David Wylie Customer Profitability and Lifetime Value by Elie Ofek Wolfgang Keller at Konigsbrau-TAK (A) by John J.
Gabarro Rob Parson at Morgan Stanley (A) by M. Diane Burton Harrah’s Entertainment, Inc.: Rewarding Our People by Thomas J. Delong, Vineeta Vijayaraghavan Cirque du Soleil by Thomas J. Delong, Vineeta Vijayaraghavan Debt Policy at UST, Inc. By Mark Mitchell Scott Paper Co. Gilson, Jeremy Cott Tiffany & Co.–1993 by W. Carl Kester, Kendall Backstrand Arundel Partners: The Sequel Project by Timothy A.
Luehrman, William A. Teichner Vans: Skating on Air by Youngme Moon, David Kiron Competitive Strategy, Business Fundamentals Series by Sayan Chatterjee, Kenneth S. Corts, Pankaj Ghemawat, Gary P. Pisano, Michael E. Porter, Jan W. Rivkin Super Project by Richard F. Vancil, Harold E.
Wyman Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well by F. Warren McFarlan Citibank’s e-Business Strategy for Global Corporate Banking by Julie Yu, Ali F. Farhoomand, Marissa McCauley, Shamza Khan Inside Intel Inside by Youngme Moon, Christina Darwall SG Cowen: New Recruits by Thomas J.
Delong, Vineeta Vijayaraghavan Dell–New Horizons by V. Kasturi Rangan, Marie Bell Innovation at Progressive (A): Pay-As-You-Go Insurance by Frances X. Frei, Hanna Rodriguez-Farrar Robert Mondavi and the Wine Industry by Michael A. Roberto Understanding Consumer Behavior, Business Fundamentals Series by Stephen Brown, Clayton M. Christensen, John Deighton, Robert J. Dolan, Peter S. Fader, Susan Fournier, John T.
Gourville, Wendy W. Moe, Miklos Sarvary Note on Business Model Analysis for the Entrepreneur by Richard G. Hamermesh, Paul W. Marshall, Taz Pirmohamed Aqualisa Quartz: Simply a Better Shower by Youngme Moon, Kerry Herman Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century by David B.
Yoffie, Yusi Wang New Venture Financing by Howard H. Stevenson, Michael J. Roberts Marketing Strategy, Business Fundamentals Series by Robert J. Dolan, Susan Dobscha, Susan Fournier, Youngme Moon, David Glen Mick, V. Kasturi Rangan Poland’s A2 Motorway by Benjamin C. Esty, Michael Kane Children’s Hospital and Clinics (A) by Amy C.
Edmondson, Michael A. Roberto, Anita Tucker What’s the BIG Idea? (A) by Clayton M. Christensen, Scott D. Anthony Harrah’s Entertainment, Inc. By Rajiv Lal, Patricia Martone Carrolo Negotiation, Business Fundamentals Series by Herminia Ibarra, Deborah M. Kolb, Robert J.
Robinson, James K. Sebenius, Lyle Sussman, Michael D. Watkins,Michael A. Wheeler, Judith Williams, George Wu Mountain Dew: Selecting New Creative by Douglas B. Holt Note on Team Process by Linda A. Hill, Maria T. Farkas Ocean Carriers by Erik Stafford, Angela Chao, Kathleen S.
Luchs Phuket Beach Hotel: Valuing Mutually Exclusive Capital Projects by CASES Su Han Chan, Ko Wang, Mary Ho Leadership for New Managers, Business Fundamentals Series (2nd Edition) by Linda A. Hill, John J. Gabarro, Rob Goffee, Gareth Jones, John P.
Kotter, Michael D. Watkins USA TODAY: Pursuing the Network Strategy (A) by Michael L. Tushman, Michael J.
Roberts, David Kiron Ducati by Giovanni Gavetti Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard by Srikant M. Datar, Marc J.
Epstein, Jeremy Cott Boston Lyric Opera by Robert S. Kaplan, Dennis Campbell Sampa Video, Inc. By Gregor Andrade Harvard Management Co.–2001 by Jay O. Light KONE: The MonoSpace Launch in Germany by Das Narayandas, Gordon Swartz Seagate Technology Buyout by Gregor Andrade, Todd Pulvino, Stuart C.
Gilson Wilkerson Co. Kaplan Howard Schultz and Starbucks Coffee Company by Nancy F. Koehn IPremier Co. (A): Denial of Service Attack by Robert D.
Austin, Larry Leibrock, Alan Murray JetBlue Airways: Starting from Scratch by Jody Hoffer Gittell, Charles A. O’Reilly Term Sheet Negotiations for Trendsetter, Inc.
By Walter Kuemmerle, William J. Coughlin BP Amoco (A): Policy Statement on the Use of Project Finance by Benjamin C. Esty, Michael Kane Data to Knowledge to Results: Building an Analytic Capability by Thomas H. Davenport, Jeanne G. Harris, David W.
Delong, Alvin L. Jacobson BRL Hardy: Globalizing an Australian Wine Company by Christopher A. Bartlett Meg Whitman at eBay, Inc.
(A) by Linda A. Hill, Maria T. Farkas State of South Carolina by Randolph B.
Cohen, Mark Mitchell Harvard Management Co. And Inflation-Protected Bonds by Luis M.
Viceira Cost of Capital at Ameritrade by Mark Mitchell, Erik Stafford Merck & Co.: Evaluating a Drug Licensing Opportunity by Richard S. Ruback, David Krieger Li & Fung: Internet Issues (A) by F. Warren McFarlan, Fred Young Radio One, Inc. By Richard S. Ruback, Pauline Fischer Gucci Group N.V. (A) by David B. Yoffie, Mary Kwak Globalization of CEMEX by Pankaj Ghemawat, Jamie L.
Matthews Negotiation Analysis: An Introduction by Michael A. Wheeler Omnitel Pronto Italia by Rajiv Lal, Carin-Isabel Knoop, Suma Raju Building Brand Community on the Harley-Davidson Posse Ride by Susan Fournier Callaway Golf Co. By Rajiv Lal, Edith D. Prescott BMG Entertainment by Jan W. Rivkin, Gerrit Meier Four Seasons Hotels and Resorts by Roger Hallowell Dogfight over Europe: Ryanair (A) by Jan W. Rivkin Contractual Innovation in the UK Energy Markets: Enron Europe, The Eastern Group, and the Sutton Bridge Project by Benjamin C. Esty, Peter Tufano Coca-Cola Co.
(A): The Rise and Fall of M. Douglas Ivester by Michael D. Watkins, Carin-Isabel Knoop, Cate Reavis Microsoft: Competing on Talent (A) by Christopher A. Bartlett, Meg Wozny Ericsson in China: Mobile Leadership by Pankaj Ghemawat, Gregg Friedman, Long Nanyao Hitting the Wall: Nike and International Labor Practices by Debora L.
Spar, Jennifer Burns Heidi Roizen by Nicole Tempest, Kathleen L. McGinn Innovation & Renovation: The Nespresso Story by Kamran Kashani, Joyce Miller EasyJet: The Web’s Favorite Airline by Nirmalya Kumar, Brian Rogers E Ink: Financing Growth by William A. Sahlman, Matthew C. Lieb Steinway & Sons: Buying a Legend (A) by John T. Gourville, Joseph B.
Lassiter Taran Swan at Nickelodeon Latin America (A) by Linda A. Hill, Kristin C. Doughty What It Really Means to Manage: Exercising Power and Influence by Linda A. Hill Cisco Systems, Inc.: Acquisition Integration for Manufacturing (A) by Steven C.
Wheelwright, Charles A. Holloway, Christian G. Kasper, Nicole Tempest Harley-Davidson Motor Co.: Enterprise Software Selection by Robert D. Austin, Deborah Sole, Mark Cotteleer Snapple by John Deighton European Monetary Union by Richard H.K. Vietor, Sabina Ciminero GE’s Two-Decade Transformation: Jack Welch’s Leadership by Christopher A. Bartlett Al Dunlap at Sunbeam by Brian J.
Hall, Rakesh Khurana, Carleen Madigan Newell Co.: Corporate Strategy by Cynthia A. Montgomery, Elizabeth J. Gordon Environmental Risk Management at Chevron Corp. By Forest Reinhardt, Monica Mandelli, Jennifer Burns Ford Motor Co.: Supply Chain Strategy by Robert D. Austin What Is an Organization’s Culture? By Clayton M.
Christensen, Kirstin Shu Rich-Con Steel by Andrew McAfee Understanding Costs, Business Fundamentals Series by William J. Bruns Jr., Robert S. Kaplan, Robin Cooper, Arthur Schleifer Jr., Donella M. Rapier Cisco Systems, Inc.: Implementing ERP by Robert D. Austin, Richard L.
Nolan, Mark Cotteleer Jollibee Foods Corp. (A): International Expansion by Christopher A. Bartlett, Jamie O’Connell Starbucks by Mary M. Crossan, Ariff Kachra Biopure Corp. Gourville Leadership Online (A): Barnes & Noble vs. Amazon.com by Pankaj Ghemawat, Bret Baird Octane Service Station by David F.
Hawkins Marriott Corp.: The Cost of Capital by Richard S. Ruback Airborne Express by Jan W. Rivkin Lincoln Electric: Venturing Abroad by Christopher A. Bartlett, Jamie O’Connell SAS Institute: A Different Approach to Incentives and People Management Practices in the Software Industry by Jeffrey Pfeffer Note on Marketing Strategy by Robert J. Dolan Citibank: Performance Evaluation by Robert L. Simons, Antonio Davila NAACP by James E. Austin, Elaine V.
Backman, Paul Barese, Stephanie Woerner Asda (A) by Michael Beer, James Weber Eli Lilly and Co.: Drug Development Strategy (A) by Stefan Thomke, Paul Pospisil, Ashok Nimgade Bankruptcy and Restructuring at Marvel Entertainment Group by Benjamin C. Esty, Jason S.
Auerbach Providian Trust: Tradition and Technology (A) by F. Warren McFarlan, Melissa Dailey We’ve Got Rhythm! Medtronic Corp.’s Cardiac Pacemaker Business by Clayton M.
Christensen Chase Manhattan Corp.: The Making of America’s Largest Bank by Stuart C. Gilson, Cedric X. Escalle Reto S.A. By William J. Business Teams at Rubbermaid, Inc. Amabile, Dean Whitney Corporate New Ventures at Procter & Gamble by Teresa M.
Amabile, Dean Whitney Oscar Mayer: Strategic Marketing Planning by John A. Quelch, Dan Kotchen, Robert Drane Some Thoughts on Business Plans by William A. Sahlman Note on Valuation in Private Equity Settings by Josh Lerner, John Willinge Vandelay Industries, Inc. Upton, Andrew McAfee Building Effective One-on-One Work Relationships by Linda A. Hill Clarkson Lumber Co. Piper Coming Soon: A Theater Near You by Anita McGahan, Geoffrey Verter Netscape’s Initial Public Offering by W.
Carl Kester, Kendall Backstrand Boston Beer Co., Inc. Hutton, Christopher Charron BAE Automated Systems (A): Denver International Airport Baggage-Handling System by Lynda M.
Applegate, Ramiro Montealegre, H. James Nelson, Carin-Isabel Knoop Maureen Frye at Quaker Steel and Alloy Corp.
Gabarro Cambridge Consulting Group: Bob Anderson by Jay W. Lorsch, John J. Gabarro Managing Performance by John J. Gabarro, Linda A. Hill Land Rover North America, Inc.
By Susan Fournier Ready-to-Eat Breakfast Cereal Industry in 1994 (A) by Kenneth S. Corts Introduction to Cash Flow Valuation Methods by Richard S. Ruback Black & Decker Corp. (A): Power Tools Division by Robert J. Dolan Datavision (A) by Michael Beer, Gregory C.
Rogers Datavision (B) by Michael Beer, Gregory C. Rogers Catalan Leather Industry by Michael J. Enright, Eduardo Ballarin, Maria Dolores Rodriguez, Maria Del Mar Prats Charlotte Beers at Ogilvy & Mather Worldwide (A) by Herminia Ibarra, Nicole Sackley Southwest Airlines (A) by Charles A.
O’Reilly, Jeffrey Pfeffer 3M Optical Systems: Managing Corporate Entrepreneurship by Christopher A. Bartlett, Afroze Mohammed Levi Strauss & Co.: Global Sourcing (A) by Lynn Sharp Paine, Jane Palley Katz Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) by V. Kasturi Rangan, Marie Bell Sport Obermeyer Ltd. Hammond, Ananth Raman Citibank: Launching the Credit Card in Asia Pacific (A) by V. Kasturi Rangan Barilla SpA (A) by Janice H. Hammond Cunard Line Ltd.: Managing Integrated Marketing Communications by Stephen A.
Greyser, Robert F. Young Sealed Air Corp.’s Leveraged Recapitalization (A) by Karen H. Wruck, Brian Barry Managing Your Career by Linda A. Hill Lisa Benton (A) by Linda A.
Hill, Katherine S. Weber Managing Your Team by Linda A. Hill Richard Jenkins by John J. Gabarro, Andrew Burtis Wal-Mart Stores, Inc. By Stephen P.
Bradley, Pankaj Ghemawat, Sharon Foley Rudi Gassner and the Executive Committee of BMG International (A) by Linda A. Hill, Katherine S. Weber Erik Peterson (A) by John J. Gabarro American Airlines’ Value Pricing (A) by Alvin J. Silk, Steven C.
Michael Southwest Airlines–1993 (A) by James L. Heskett, Roger Hallowell Aston-Blair, Inc.
Gabarro European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering by Jeffrey F. Rayport Colgate-Palmolive Co.: The Precision Toothbrush by John A. Quelch, Nathalie Laidler Bayerische Motoren Werke AG (BMW) by Robert J. Dolan Aravind Eye Hospital, Madurai, India: In Service for Sight by V.
Kasturi Rangan CF MotorFreight in 1992 by David B. Yoffie, Sheila Cavanaugh Dragonfly Corp. Stevenson, Martha Gershun Kronos (A) and (B) (Condensed) by Michael J.
Roberts Statements of Cash Flows: Three Examples by William J. Bruns Jr., Julie H. Hertenstein Sally Jameson: Valuing Stock Options in a Compensation Package by Peter Tufano, Michael Lewittes PPG: Developing a Self-Directed Work Force (A) by David A. Garvin, Norman Klein Toyota Motor Manufacturing, U.S.A., Inc.
By Kazuhiro Mishina Nucor at a Crossroads by Pankaj Ghemawat, Henricus J. Stander Euro Disney: The First 100 Days by Gary W.
Loveman, Leonard A. Schlesinger, Robert T. Anthony Beta Management Co. By Michael E. Edleson Butler Lumber Co. Piper Manzana Insurance: Fruitvale Branch (Abridged) by Steven C.
Wheelwright Pioneer Petroleum Corp. By Richard S. Ruback Barco Projection Systems (A): Worldwide Niche Marketing by Rowland T.
Moriarty Jr., Krista McQuade Kraft General Foods: The Merger (A) by David J. Collis, Toby Stuart Note on Organization Structure by Nitin Nohria Appex Corp. By Nitin Nohria, Julie Gladstone Three in the Middle: The Experience of Making Change at Micro Switch by Todd D. Jick, Susan Rosegrant In the Shadow of the City by Anne Donnellon, James Reed, Nicholas Richardson Bridgeton Industries: Automotive Component & Fabrication Plant by Robin Cooper, Patricia J.
Bost Thumbs-Up Video, Inc. By William J. Bruns Jr., Eric J.
Petro Marriott Corp.: The Cost of Capital (Abridged) by Richard S. Ruback Portman Hotel Co. By Charles C. Heckscher, Philip Holland Siemens Electric Motor Works (A): Process-Oriented Costing by Robin Cooper, Karen H.
Wruck Hurricane Island Outward Bound School by Thomas V. Bonoma, Bruce H.
Clark Adolph Coors in the Brewing Industry by Pankaj Ghemawat Kansas City Zephyrs Baseball Club, Inc. By Kenneth A. Merchant, Krishna G. Palepu, Joseph P.
Mulloy Note on the Pricing of Mortgage-Backed Securities by Jay O. Light, Jeremy C. Stein Kentucky Fried Chicken (Japan) Ltd. By Christopher A. Srinivasa Rangan Advanced Medical Technology Corp. Piper Donna Dubinsky and Apple Computer, Inc.
(A) by Todd D. Jick, Mary Gentile Kristen’s Cookie Co. (A) by Roger E. Bohn Harnischfeger Corp.
By Krishna G. Palepu R&R by Howard H. Stevenson, Jose-Carlos Jarillo Mossi Boston Whaler, Inc.: Managing the Dealer Network by Thomas V.
Bonoma, Margaret L. Kane EMI and the CT Scanner (A) by Christopher A. Bartlett Shouldice Hospital Ltd. Heskett Perspective on Entrepreneurship by Howard H.
Stevenson People Express (A) by Leonard A. Schlesinger, Debra Whitestone American Home Products Corp. Steinway & Sons by David A. Garvin Freemark Abbey Winery by William S. Krasker Chemalite, Inc.
Wilson Learning by the Case Method by John S. Hammond Lincoln Electric Co. Berg, Norman D.
Fast Frank Mason (A) by John J. Gabarro, N.J. Norman Angus Cartwright, III by Kenneth J. Hatten, William J. Poorvu, Howard H. Stevenson Elizabeth Best (A) by C. Wickham Skinner, Ardis Burst Elizabeth Best (B) by C.
Wickham Skinner, Ardis Burst Elizabeth Best (C) by C. Wickham Skinner, Ardis Burst Elizabeth Best (D) by C. Wickham Skinner, Ardis Burst Job Corps by Dan H. Fenn Jr., Christine F. Ridout Note on Marketing Arithmetic and Related Marketing Terms by Stephen H. Star, James L. Heskett, Theodore Levitt Zespri by Jose B.
Alvarez, Mary Shelman Restaurant Valuation: O’Charley’s and AFC, Spreadsheet Supplement by Edward J. Riedl Netflix, Inc., 2007, Spreadsheet Supplement 2 by Phillip E. Pfeifer, Robert M. Conroy Urban Water Partners (B), Spreadsheet Supplement by Karthik Ramanna, George Serafeim Benecol Spread and Media Planning by Richard Johnson, Robert I Carraway, Ervin R. Shames, Paul W. Farris Hikma Pharmaceuticals (B) by John A. Quelch Dow’s Bid for Rohm and Haas by Benjamin C.
Esty, David Lane Computerized Provider Order Entry at Emory Healthcare by Richard G. Hamermesh, F. Warren McFarlan, Mark Keil, Michael Morgan, Andrew Katz, David LaBorde The Indego Africa Project by Kathleen L. McGinn, Rachel Gordon Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B) by James K. Sebenius, Cheng Qian Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A) by James K. Sebenius, Cheng Qian Spans of Control and Accountability by Eugene Soltes Morgan Asset Management by Boris Groysberg, Paul M. Healy, Sarah L.
Abbott Lessons Learned? Brooksley Born & the OTC Derivatives Market (B) by Clayton Rose, David Lane Lessons Learned?
Brooksley Born & the OTC Derivatives Market (A) by Clayton Rose, David Lane Farmland Investing: A Technical Note by Ray A. Goldberg, Arthur I Segel, Gustavo A. Herrero, Andrew Terris Electro, Inc. Hawkins HR 3509 by David F.
Hawkins Cresud S.A., Farmer or Real Estate Developer? Goldberg, Arthur I Segel, Gustavo A. Herrero, Andrew Terris Enman Oil, Inc.
(F) by David F. Hawkins Mid-Missouri Energy: Ethanol from Corn by Forest Reinhardt, Noel Michele Holbrook, James Weber, Karla Sartor Lost Roots: How Project Management Came to Emphasize Control Over Flexibility and Novelty by Sylvain Lenfle, Christoph H. Loch Inside Ericsson: A Framework for the Practice of Leading Global IT-Enabled Change by Einar Iveroth Technology Transfer across Organizational Boundaries: Absorptive Capacity and Desorptive Capacity by Ulrich Lichtenthaler, Eckhard Lichtenthaler Assessing a Company’s Future Financial Health by Thomas R.
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Fritz Foley, Matthew Johnson Siemens: Building a Structure to Drive Performance and Responsibility (A) by Jesper Sorensen, Sara Gaviser Leslie Siemens: Building a Structure to Drive Performance and Responsibility (B) by Jesper Sorensen, Sara Gaviser Leslie Belco Global Foods by C. Fritz Foley, Matthew Johnson Global Expansion at Sanford C. Bernstein by Linda A. Hill, Dana M. Teppert Robin Bienenstock at Sanford C.
Bernstein by Linda A. Hill, Dana M. Teppert Toni Sacconaghi at Sanford C. Bernstein by Linda A.
Hill, Dana M. Teppert Family Corporate Governance: A Brief Literature Review by Lena G. Goldberg, David Kiron Bessemer Trust: Guardians of Capital by Tom Nicholas, David Chen Polyface: The Farm of Many Faces by Deishin Lee, Stephanie van Sice Belco Global Foods, Spreadsheet Supplement by C. Fritz Foley, Matthew Johnson Siemens: Building a Structure to Drive Performance and Responsibility (A) by Jesper Sorensen, Sara Gaviser Leslie Belco Global Foods by C.
Fritz Foley, Matthew Johnson Siemens: Building a Structure to Drive Performance and Responsibility (B) by Jesper Sorensen, Sara Gaviser Leslie Global Expansion at Sanford C. Bernstein by Linda A. Hill, Dana M. Teppert Robin Bienenstock at Sanford C.
Bernstein by Linda A. Hill, Dana M. Teppert Toni Sacconaghi at Sanford C.
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Thomas When Should You Nickel-and-Dime Your Customers? By Rebecca W. Hamilton, Ajay Thomas Abraham, Joydeep Srivastava 10 Insights: A First Look at The New Intelligent Enterprise Survey on Winning With Data & 10 Data Points: Information and Analytics at Work by Michael S. Hopkins, Steve LaValle, Fred Balboni, Rebecca Shockley, Nina Kruschwitz YES BANK: Mainstreaming Development into Indian Banking by Michael Chu, Namrata Arora Gazelle in 2010 by Andrei Hagiu, James Weber Taj Hotels, Resorts and Palaces by Rohit Deshpande, Mona Srivastava U.S. Treasury Auctions (B) by Matthias Hild Ze-gen: Commercializing Clean Tech by Lynda M. Applegate, Kaitlyn Lyons, Scott Prozeller Ze-gen: Commercializing Clean Tech by Lynda M.
Applegate, Kaitlyn Lyons, Scott Prozeller Leadership in Corporate Reporting Policy at Tata Steel by Karthik Ramanna, Rachna Tahilyani AQR’s Momentum Funds by Daniel B. Bergstresser, Lauren H. Cohen, Randolph B. Cohen, Christopher Malloy Better World Books by Michael I. Norton, Fiona Wilson, Jill Avery, Thomas Steenburgh UTV and Disney: A Strategic Alliance (A) by Atanu Adhikari, Rama Deshmukh Manchester Products: A Brand Transition Challenge, Spreadsheet Supplement by John A. Quelch, Heather Beckham Pricing, Profits and Customer Value by Frank V. Cespedes, Benson P.
Shapiro, Elliot B. Ross A Chronology of Integrated Reporting by Robert G. Eccles, Michael P. Krzus Santander Consumer Finance by Gunnar Trumbull, Elena Corsi, Andrew Barron Southwest Airlines One Report (TM) by Robert G. Eccles, Beiting Cheng, Susan Thyne Santander Consumer Finance by Gunnar Trumbull, Elena Corsi, Andrew Barron Matchstick Inc.: Word of Mouth Marketing (B) by Ken Mark, Allison Johnson Matchstick Inc.: Word of Mouth Marketing (A) by Ken Mark, Allison Johnson Compass Maritime Services, LLC: Valuing Ships, Spreadsheet Supplement by Benjamin C.
Esty, Albert Sheen Hong Kong Business Intermediary: a Launching Pad for Entrepreneurs by Saimond Ip, Gilbert Wong, Jeroen Van Den Berg, Samuel Tsang Chances Are? By Hanna Halaburda, Aldo Sesia Jr. Social Games by Victoria Chang New York Bakery (H): The Skeletons in the Closet by David Loree, Ken Mark Freddie Mac: Managing in Conservatorship by Robert Steven Kaplan, Nitin Nohria, Ben Creo Strategic leadership for the 21st century by Michael A Hitt, Katalin Takacs Haynes, Roy Serpa New York Bakery (D): The Engineer by David Loree, Ken Mark New York Bakery (I): Go Live or Stop by David Loree, Ken Mark New Heritage Doll Company (Brief Case) by Timothy A. Luehrman, Heide Abelli Old problems remain, new ones crop up: Political risk in the 21st century by Jo Jakobsen Leigh Rawdon by Arar Han, Deborah Gruenfeld, Lisa Sweeney From clear to complicated: Buying and selling accounting services post Sarbanes-Oxley by Ronald Jelinek, Kate Jelinek Worried about strategy implementation? Don’t overlook marketing’s role by Stanley F.
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Doherty Corporate Governance Failure at Satyam by Vanita Yadav Aspen Skiing Company (A) by Michael W. Toffel, Stephanie van Sice Compass Maritime Services, LLC: Valuing Ships by Benjamin C. Esty, Albert Sheen Aspen Skiing Company (B) by Michael W. Toffel, Stephanie van Sice Grameen Danone Foods Ltd., a Social Business by V. Kasturi Rangan, Katherine Lee JetBlue Airways: A New Beginning by David W. Hoyt, Charles A.
O’Reilly, Hayagreeva Rao, Kerry J. Sulkowicz Aspen Skiing Company (D) by Michael W. Toffel, Stephanie van Sice Aspen Skiing Company (C) by Michael W. Toffel, Stephanie van Sice WildChina: Taking the Road Less Traveled by Mukti Khaire, Daniel J.
Isenberg, Victoria Song, Shirley M. Spence Aaron’s: Household Goods for the U.S. Base of the Pyramid by Michael Chu, Charles Smithgall B Lab: Building a New Sector of the Economy by Christopher Marquis, Andrew Klaber, Bobbi Thomason Capital for Enterprise UK: Bridging the SME Early-Stage Finance Gap by Josh Lerner, Eli Talmor, Ananth Vyas Bhimavarapu, Thibaud Simphal JP Morgan Private Bank: Risk Management during the Financial Crisis 2008-2009 by Anette Mikes, Clayton Rose, Aldo Sesia Jr.
Red Lobster by David E. Bell, Jason Riis Harvard Management Company (2010) by Andre F. Perold, Erik Stafford Windward Investment Management by Luis M. Viceira, Ricardo De Armas Enman Oil, Inc. (B) by David F.
Hawkins Leasing Decision at Magnet Beauty Products, Inc. By Krishna G. Palepu, George Serafeim Enman Oil, Inc.
(C) by David F. Hawkins Enman Oil, Inc.
(A) by David F. Hawkins Enman Oil, Inc. (D) by David F. Hawkins East of Africa (and West of China): Chinese Business in Africa by Marcus Schuetz, Carola Ramon-Berjano Enman Oil, Inc. (E) by David F. Hawkins Citigroup 2007: Financial Reporting and Regulatory Capital by Edward J.
Riedl, Suraj Srinivasan, Sharon Katz The Parent Academy: Family Engagement in Miami-Dade County Public Schools by Karen L. Mapp, Elisha Brookover HBS Class of 2009: All Talk As They Prepare to Walk? By Rakesh Khurana, Nitin Nohria, Dalia Rahman Using Regression Analysis to Estimate Time Equations by F. Asis Martinez-Jerez, Ariel Andres Blumenkranc TTTech (A):Seeking Growth and Scale in New and Existing Markets by Robert A. Burgelman, Lyn Denend, Robert Siegel Salud Digna: Dignified Health for Everyone by Allen Grossman, Regina Garcia-Cuellar TTTech (B): The Path Forward by Robert A.